Nowadays the alternative is showed in great museums as C.N.A Reina Sofía (Madrid), Guggenheim (Bilbao), and other of hundreds of galleries around Spain, USA or the world and this phenomenon is accepted as normal. I will not discuss "what is Art". It seems that the actual flag of art is “everything is accepted as Art" as it had been nominated as art by certain Galleries and headlines of critics. The spotlights turn on the so called “arts” by a board of Gurus.
It is similar to the trends established by fashion designers every season. An ordinary coloured photo without meaning or “message”, a twisted iron bar or a leg of a mannequin could be considered art if it is showed in a VIP concrete place where the mass media will repeat as an infinite echo what marvellous is it. Even other artists will repeat it apparently convinced about that because it shall let them call their own artwork “Art” every time if they are “discovered” by a Guru of Art.
Otherwise neither of them want be considered an ignorant out of the wave. “The ordinary people don’t understand” they use to say waiting to enter in the restrictive hall of fame of the Art. The Gurus gets into a panic if they discover that they are not informed about what is on, the pulse of the street, the protestation of an artist of supposed minorities, or the new artists supported by the government of outrageous dictatorships from the third World. They arrogate the power of converting the alternative or marginal into official art. So they are in the mirage of writing the History of art on the basis of ephemeral and worthless expressions they collect without a minimal understanding if it really is the expression of the beauty or the thought in a culture. Perhaps they believe that if they control the alternative putting it on a pedestal in the museums and galleries they kill or sleep it, avoiding a suppressive movement that kick them in their proud and pocket. Otherwise if non-alternative artists can’t access to the channels of art market and then dead poor in the end, and their artwork will be cheap to buy for the dealers and its value could grow up in the future. Collectors have more time and patient than non-alternative artists.
17th October 2009 (Revolution day?) Carlos PardoVázquez http://www.carlospardo.com/